The New Political Majority Nobody Is Talking to: Gen Z and Gen Alpha's Actual Agenda
Two generations are entering the American electorate with a set of political priorities that confound the assumptions of both major parties. Gen Z and the leading edge of Gen Alpha are not simply younger versions of prior youth cohorts—they are products of a distinct set of historical experiences that have produced genuinely different policy demands. Traditional campaign messaging is failing them, and the consequences for American politics will be significant.